週刊東洋経済臨時増刊シリーズ September 25th, 2016 Digital Back Issue Cover

週刊東洋経済臨時増刊シリーズ Magazine Seiho Sonpo Tokushu 2016 (Digital)

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ネット通販の登場で「買い物のあり方が根本から変わった」と言っても過言ではない。IT活用のマーケティング理論を駆使し、新たな買い物市場を創出している。対する既存のリアル陣営もネット通販強化に余念がない。成長市場としてのネット通販を、ユーザー、ショップ経営者、企業それぞれの側面から徹底解明する!


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