Shelf Shifters

We’ve rounded up truly badass female-led beauty businesses to champion Women’s Day (and every other day). Here are the changemakers that are reimagining the beauty industry.

Words By MICHELLE OCTOBER

Revolutionise Your Beauty Routine Megan Pietersen, founder of Noa&Co Megan’s inspiration for Noa&Co started in Japan, where she lived for a few years with her now retired professional rugby player husband JP Pietersen. During her time there, she became enmeshed in Japan’s wellness culture. “Living in Japan and being exposed to Eastern wellness was amazing. They’re just so far ahead of us when it comes to self-care, diets, nutrition and longevity,” muses Megan. She started making concoctions at home to give to her husband; blends of proteins that contained probiotics and organic goodness. Eventually, she decided to launch Noa&Co in South Africa. “South African consumers love a premium product. They actually enjoy making things at home. So, the range took off and did well,” says Megan. The brand is all about integrity, from the…

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Women's Health South Africa (Digital) - 1 Issue, Jul/Aug 2023

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