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外貿協會每年針對國家重點發展產業及市場，派遣專業市調研究員親赴當地，深入大陸一、二及三線城市鄉鎮研究並即時帶回一手商機商訊，出版權威工具書；以圖表、章節重點內容呈現，並分享當地台商的實務作法、珍貴經驗、及當地採購商名址等，協助國內業者拓銷大陸及全球市場。
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